Expose is a multi-disciplinary hybrid estate agency start up in the South East, carrying out sales, lettings, property management and referring financial services. They wanted a modern feel that will resonate with London buyers, yet one that will not alienate an older client base.

The first step was designing a logo that was clean, modern, and straightforward, aligning with the client’s core values. I developed a wordmark featuring a directional arrow, which also serves as a versatile graphic device throughout the branding. Additionally, I incorporated a subtle ‘hidden house’ between the E and X as a clever nod to estate agency.

The primary color palette of black and white reinforces the brand’s direct, no-nonsense approach, while a bold red accent colour was introduced which helped to highlight CTAs, particularly across the website.