Preston Baker approached us with a brand and website that appeared outdated and cluttered. Our brief was to create a new identity that exudes freshness and personality. I accomplished this by introducing vibrant colors and bold typography, ensuring the brand stands out. The logo was designed as a clean wordmark that feels dynamic and modern.

A significant aspect of the Preston Baker project was the website overhaul. Following a company restructuring, they needed a site that was both functional and effective in attracting new leads and franchisees. With the new branding in place, I created a modern design featuring strategically positioned calls to action to capture the users attention. The introduction of the vibrant pink color proved particularly effective in making buttons stand out throughout the site.